Open Houses Are Back, and so are the property flyers!

Open houses are back and they are very important part of the real estate industry, as they provide potential buyers with an opportunity to view a property in person and get a feel for the space. While “Scan for more info” QR Codes became very popular, there is still something to be said for the value of a physical flyer or brochure that your open house attendees can take with them.

Studies have shown that physical materials, such as property brochures, have a higher perceived value than their digital counterparts in the realm of real estate marketing. According to a Millward Brown study, physical materials were found to be more “real,” more memorable, and more persuasive than their digital counterparts.

A well-designed and informative flyer or brochure can serve as a tangible reminder of the property and its features. It can also be an effective marketing tool, providing potential buyers with information about the neighborhood, nearby amenities, and other selling points that may not be immediately apparent during a walkthrough.

Furthermore, a high-quality brochure or flyer can be a reflection of the agent’s professionalism and attention to detail, which can help to build trust with potential buyers. It can also set the property apart from other listings that may rely solely on digital marketing materials.

In conclusion, while digital marketing has its place in the real estate industry, it is important not to overlook the value of physical marketing materials like flyers and brochures. By providing potential buyers with something they can touch and keep, agents can create a lasting impression and increase the likelihood of a successful sale.